Have you read about the red-dress effect yet?
According to ScienceNow and University of Rochester psychologist Adam Pazda, men link the color red with sex. Say it with me now…uh, duh. Did you really need scientists to conclude that red lipstick marks, cheeks blushed red, and slinky red lingerie are sexy?
Actually…yes. Because while the connection between the color red and sex may not sound like rocket science, until Pazda’s recent study the shade’s allure had left scientists in the dark. There were theories, of course, that referenced baboon bottoms and the flush of post-coital cheeks. But Pazda’s new study isolates the psychology and specific thought process that links the color with sex.
To do this, Pazda and his colleagues conducted an experiement where they showed 25 men a photo of the same woman wearing both a red and white T-Shirt. The volunteers were then asked to assess, on a scale from 1-9, how interested the model seemed to be in sex.
In other words, how DTF she was.
The results proved that men assume that women wearing red are more willing to have sex. Which brings a whole other meaning to the phrase, painting the town red, doesn’t it?
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